Cleaned up and wired together.
A clean, fully SEO-optimized website rebuild paired with a back-end CRM where the team manages every lead, conversation, and blog post.
Simple build, serious upgrade.
Captain's Choice didn't need a five-system back-end — they needed a clean website that looks like the operation, a place to manage incoming leads, and ads that bring in the right calls.
We rebuilt the site from scratch with proper SEO, a back-end CRM where the team chats with every lead and tracks every form submission, and a simple content panel so they can post blog updates and new representatives themselves. Google ads run on top to keep demand flowing.
A focused, no-extra-systems build that solved exactly the right problems.
The full scope of work.
Full website rebuild
A clean, modern site that finally looks like the quality of the operation. Fast loads, mobile-first, fully responsive, with photography and copy that lets the brand actually breathe.
Full SEO build-out
Every page properly indexed, structured, and optimized for the keywords that actually drive bookings. Local schema, page-speed tuned, semantic markup throughout.
Back-end CRM build
A back-end CRM system where the team can chat with leads who came through the website's contact forms, see every conversation in one inbox, and manage the pipeline from anywhere.
Back-end content app
A simple admin login where Captain's Choice can post new blog entries, add new team members, and update the website themselves without needing developer help.
Form-to-lead automation
Every form submission flows directly into the CRM with an instant auto-reply, an internal team notification, and a follow-up cadence already firing while interest is hot.
Google ads
Search and Performance Max campaigns tied to the CRM so every closed deal has a clear cost-per-acquisition attached to its source campaign.
Stack and tools used on this project
Up next — AJ Commercial Group
Browse the rest of the portfolio, or send us a quick note about your business and we'll get on a call this week.