Built the command center AJ Commercial actually runs from.
Full website rebuild and a back-end app that manages recently sold properties, brokers, blog posts, and every related site — all wired to AJ's existing CRM with automatic lead text-routing.
One app to run every system the business needs.
AJ Commercial Group was already running a healthy CRM — what they needed was a modern website and a back-end app to manage everything that surrounds the deals.
We rebuilt the website and stood up a back-end app where the team posts new listings, marks recently sold properties, adds brokers, publishes blog content, and pushes updates across every related site they operate. The whole thing is wired to AJ's existing CRM so when a lead comes in, the right broker gets a text the same second.
SEO is materially better across every page, the brand finally matches the work, and the team operates the whole content side themselves.
The full scope of work.
Full website rebuild
A clean, modern commercial real estate site that finally matches the quality of the deals being closed. Properly indexed, fast, mobile-first.
Back-end property management app
A custom internal app where AJ can post new listings, mark recently sold properties, add new brokers to the team, and publish blog content — across every related site they operate.
Connected to AJ's existing CRM
Two-way sync with the CRM the team already uses. No new login to learn, no data migration headache. The new website just feeds the existing system cleanly.
Automatic lead text-routing
When a lead comes in through any form on the website, the right broker gets an instant SMS while the customer gets an auto-reply. No deals fall through the cracks.
Full SEO build-out
Commercial real estate schema, neighborhood and listing-level pages, technical SEO across the network of related sites. Significant ranking improvements across the board.
Blog + news engine
AJ's team can publish market updates, new listing announcements, and broker spotlights themselves through the back-end app. No agency dependency to ship content.
Stack and tools used on this project
Up next — Eyeland Optique
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