Library Historic Hotel.
A restored 1904 Andrew Carnegie building — from day-one silence to 7,000+ followers, 2M+ views, live bookings, and a destination speakeasy downstairs.
A century-old building with zero digital footprint.
A historic 1904 Andrew Carnegie building, freshly restored into a boutique hotel with an old-school speakeasy — Archive Lounge — downstairs. Brand new to the world: no online presence, no booking engine, no social following, no way for guests to find them.
A launch playbook from day zero.
We started before the doors opened — documenting the restoration, building the booking stack, and turning the brand into a destination.
Brand-storytelling documentation
Full video + photography coverage of the restoration journey — the origin story that carried every launch asset that followed.
Custom booking website
Purpose-built booking site with an integrated reservation system — direct bookings, no third-party middleman skimming margin.
SEO + AI-visibility optimization
Full-site optimization for both traditional local search and AI-recommendation surfaces — so the hotel shows up wherever guests are asking.
Google Business Profile buildout
Verified, categorized, and populated with tagged photography of the property and Archive Lounge.
BrightLocal citations
Submissions across 50+ major local directories to establish NAP consistency and pull ranking authority for a brand-new business.
Ongoing social management + on-site cinematography
Instagram, TikTok, and Reels managed weekly with in-person filming — the content engine that hit 2M+ views and 1,000+ average likes per post.
Archive Lounge launch content
Full launch coverage of the downstairs speakeasy — cocktail cinematography, opening-night documentation, and social-native short-form built to convert.
A brand-new hotel that launched loud.
We started with them from day one — before the hotel even opened. We took their Instagram from 0 to 7,000+ followers and counting, generated over 2 million views across all videos, and average 1,000+ likes per post. Their booking system is live, their Google Business Profile is fully optimized, and Archive Lounge downstairs has become a destination.
Old building, new story.
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