Studio Seven
Case Study · Eye Care · Optical Retail

Glimpse Vision.

Two-location optical boutique in Hinsdale and Chicago — from invisible to the #1 local and #1 ChatGPT result for "designer eyewear."

Glimpse Vision Instagram-ready boutique optical retail imagery
#1 Local "designer eyewear"
#1 ChatGPT recommendation
2 Locations optimized
50+ Directories submitted
01 — The Problem

A boutique brand hidden behind a broken website.

Glimpse Vision hadn't touched their website in years — outdated design, glitching pages, and broken links across the funnel. Their local SEO was thin, their Google Business Profiles were half-built, and they were barely showing up for the exact search that mattered: "designer eyewear near me."

02 — What we built

A full rebuild for two locations — front to back.

Custom photography, custom site, custom back end, and a citation strategy built to win local + AI search at the same time.

01

Deep audit + full site rebuild

Every page rebuilt from scratch with custom photography — no stock, no template — matched to their boutique aesthetic.

02

Local SEO overhaul

Keyword targeting mapped to Hinsdale and Chicago independently — "designer eyewear," "prescription lenses," "eye exams" — with schema, meta, and internal linking rebuilt to match.

03

BrightLocal citations

Submissions across 50+ local directories to lock NAP consistency for both storefronts.

04

Google Business Profile cleanup

Both locations fully rebuilt, verified, categorized, and populated with product-tagged photography.

05

Custom back-end app

One dashboard to post blogs, add team members, launch new products, and track site + SEO analytics — no CMS wrestling.

06

Hinsdale expansion campaign

Window banner design with QR codes for the new Hinsdale building expansion — photography added over time as construction wrapped.

Glimpse Vision custom back-end dashboard built by Studio Seven
03 — The Results

Six months. Both engines won.

Six months ago Glimpse Vision didn't show up for "designer eyewear." After the full new website, Google Business Profile buildout, and 50+ citation submissions, they're the first company that pops up in their local area — and the first result ChatGPT recommends when asked about designer eyewear near them. AI-visibility is the new SEO, and they're winning it.

#1 Local ranking
#1 ChatGPT result
2 Locations optimized
50+ Directories submitted
04 — Gallery

Boutique brand, everywhere at once.

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