A site that does the selling before the call.
A full website build connected to a back-end CRM, fully SEO-optimized, with Google ads running on top — the schedule is now booked weeks out.
A focused build that's filling the schedule.
Dwan didn't need a sprawling back-end app — they needed a clean, credibility-heavy website, a CRM to manage leads, and Google ads to bring them in.
We built the site, stood up the CRM, and turned on Google ads. The schedule is now full weeks out, the site does most of the selling before the first phone call, and every lead has a clear source attached.
The full scope of work.
Full website build
A modern, mobile-first website for the coatings business with proper service pages, gallery, quote flow, and the kind of credibility layer that converts visitors before the first call.
Full SEO build-out
Concrete-coatings-specific schema, service-area targeting, technical SEO, and the kind of structured data that gets the business in the local map pack.
Back-end CRM
Connected to a CRM system where Dwan can see every form submission, every conversation, and every quote in one inbox. No more chasing leads across email, text, and Facebook DMs.
Form-to-call automation
Every quote request fires an instant SMS to the team while the customer gets an auto-confirmation. Hot leads stay hot.
Google ads
Search and Performance Max campaigns aimed at coatings keywords and the local service area. Tied to the CRM for proper cost-per-lead attribution.
Ongoing optimization
Monthly review of what's converting and what isn't. Pages get tightened, ads get refined, and creative gets refreshed.
Stack and tools used on this project
Up next — Sunset Coast Lawn Care
Browse the rest of the portfolio, or send us a quick note about your business and we'll get on a call this week.