Studio Seven
Captain's Choice logo

Cleaned up and wired together.

A clean, fully SEO-optimized website rebuild paired with a back-end CRM where the team manages every lead, conversation, and blog post.

Full
Site rebuild
SEO ↑
Across every page
1 inbox
All leads in one place
Google
Active ad account
Marine / Outdoor · web · CRM · paid ads

Simple build, serious upgrade.

Captain's Choice didn't need a five-system back-end — they needed a clean website that looks like the operation, a place to manage incoming leads, and ads that bring in the right calls.

We rebuilt the site from scratch with proper SEO, a back-end CRM where the team chats with every lead and tracks every form submission, and a simple content panel so they can post blog updates and new representatives themselves. Google ads run on top to keep demand flowing.

A focused, no-extra-systems build that solved exactly the right problems.

Full
Site rebuild
1 CRM
All leads in one place
Self-serve
Content updates
What we built

The full scope of work.

Every system we stood up, every piece of content we filmed, every channel we run. The full extent of the partnership.
a

Full website rebuild

A clean, modern site that finally looks like the quality of the operation. Fast loads, mobile-first, fully responsive, with photography and copy that lets the brand actually breathe.

b

Full SEO build-out

Every page properly indexed, structured, and optimized for the keywords that actually drive bookings. Local schema, page-speed tuned, semantic markup throughout.

c

Back-end CRM build

A back-end CRM system where the team can chat with leads who came through the website's contact forms, see every conversation in one inbox, and manage the pipeline from anywhere.

d

Back-end content app

A simple admin login where Captain's Choice can post new blog entries, add new team members, and update the website themselves without needing developer help.

e

Form-to-lead automation

Every form submission flows directly into the CRM with an instant auto-reply, an internal team notification, and a follow-up cadence already firing while interest is hot.

f

Google ads

Search and Performance Max campaigns tied to the CRM so every closed deal has a clear cost-per-acquisition attached to its source campaign.

Stack and tools used on this project

Next.jsSupabaseVercelGoogle AdsGA4Resend
Next case study

Up next — AJ Commercial Group

Browse the rest of the portfolio, or send us a quick note about your business and we'll get on a call this week.